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Tuesday, July 7, 2009

The Future of Recruitment

What does the future hold for recruitment? We have seen a tremendous growth in technology over the past ten years. We have also seen a major change in the way businesses market their products or services. Will the same changes be present in the recruitment industry?

As businesses become increasingly process driven, it is a given that hiring will become a business process. Companies that have started doing this already have reported astounding results. This process includes:

Making a job description, where performance expectations are clarified

This ensures that the prospect knows what is expected of them, and which skills and qualifications they need for the job. They know who to report to, the way your company works, and where they fit in the bigger picture. Besides, you cover all the legal issues that might arise if there is a dispute or the recruit doesn't perform as expected.


The implementation of sourcing programs that are consumer based

With the advent of social bookmarking, you also have another possibility: You can find top people online on the networks you belong to. People will gravitate towards groups with similar interests as theirs and this will be the first place you look when you need to hire as here you will find people who already show that they are interested in the type of work you're offering, and are the top people in their field.

A solution-based sales and marketing system for recruiting

An effective recruiting process includes marketing and sales principles: In marketing, the most creative advertisement gets the best results. A well trained sales person usually follows up once the marketing has brought in prospects. In order to get the best recruit or the best response, businesses will have to be creative in their advertisements, and be able to sell their job to the best candidate.

Speaking of sales, one could adopt a sales type process and funnel for your prospective recruits. This includes a CRM system to keep in contact with your prospective recruits whose skills and personality match the type of job you are offering. This will enable you to have a database of suitable people ready for when you have a job opening that matches their skills. All you need to do is let them know.

The use of an evidenced-based interviewing process

Psychometric testing takes the guesswork out of the recruitment process, and gives evidence about the behaviour of the candidate. This balances the process that used to stress skills and performance at the interview by turning to facts. More and more businesses are using psychometric testing to ensure that they hire a top quality person that will be happy in that job so that they don't have to go through the expensive hiring process too often.

One very creative way of finding the best people is to create a platform where their skills are picked up at an early age. My son is into computer programming and was picked up by a company that specialise in programming when he was fourteen. They created a website where kids could program their own games, gave them the tools and the way to start, and then watched them programme. The best were handpicked by them, and offered a scholarship. Obviously they had a job when they graduated.

Another way to find the top people in your industry would be to create a platform where they could shine. Examples are American Idol and its sister programs in other countries, the Next Top Model, and Hell's Kitchen, to name but a few. You could have similar competitions, or try to think up a creative way not mentioned here.

One thing is certain: The way we hire is changing as dramatically as technology and marketing. Isn't it exciting?

(expert=Hannah_Du_Plessis)

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